Tap the stage where your pipeline backs up. The readout says what I look at first, which kind of project fits, and one real result from the same problem.
flow stallWhere does yours stall? Tap a stage.
Readoutstall at Qualified
Usually a definition problem.
Marketing counts one thing, sales accepts another, and the handoff is where leads go to die. I start with the definition, then routing and speed, then scoring checked against deals that closed.
What I look at first
01The MQL definition against what sales will actually take
02Routing rules and time to first touch
03Lead scoring checked against closed deals, not clicks
Project mode
Pipeline & Growth Strategy
Strategy & roadmap
Team & hiring
Board reporting
Receipt
400% increase in qualified leads with a 50% CPL reduction. Businessolver
A defined project for leadership teams. I find what's stalling pipeline and map the fix, with reporting a board can read.
02
Revenue Systems Build
A scoped build on your demand engine, analytics, or automation. Run AI-native and set up for your team to own.
03
Enterprise AI Enablement
Your team, taught to multiply operations with AI. Hands-on, inside your own stack.
Marker 00 · Trailhead2015 to now
500%+revenue growth delivered for agency clients
Valyou Solutions, running alongside every role
Since 2015. Computer engineering roots at Oregon Tech, 2014 to 2017.
The proving ground where the revenue systems playbook gets built. Client projects still run through it today, and you work with me directly.
Marker 012020 to 2021
60%marketing automation efficiency improvement
Marketing at DomainTools
Threat intelligence.
Ran the Marketo, Salesforce and Bizible stack. The first system I got to take apart and put back together properly.
Marker 022021 to 2022
400%increase in qualified leads, with a 50% CPL reduction
Demand generation at Businessolver
Healthcare SaaS, benefits administration.
Built the performance dashboards leadership ran on.
Marker 032022 to 2024
4.5xYoY qualified lead growth, from near zero
Demand generation at Protegrity
Fortune 2000 data security.
Built demand gen from scratch and owned digital across paid, web, ABM, analytics and automation. A complete website rebuild with 100+ landing pages took session duration up 5x.
Pipeline up 33%. Rebuilt unreliable analytics infrastructure, shipped 1,000+ website updates, and presented pipeline metrics to the board and investors every week.
Marker 05 · CurrentNow
148%growth in weekly demos in 8 weeks, breaking the all-time record twice
Marketing at Income Lab
Financial planning SaaS, retirement income planning.
Email open rates doubled, 13.4% to 26%, by rebuilding the email system. 7+ marketing data systems built in 8 weeks with an AI agent fleet.
Beyond the pipeline
What drives me.
Four things I keep coming back to, at work and outside it.
AI
I run a fleet of agents every day. What I care about most is using it so people get to do more of the work only people can do.
Company financials, growth models, markets. I like knowing what actually moves a business, which is also why I built Banana Farmer, a quantitative signals platform.
Aaron's World. A procedural world in the browser, built almost entirely by an AI model with my steering. Enter it (opens in a new tab)
The atmospheric development blueprint. A benchmark for testing AI models on your own job. Bench your own work
Atmospheric development is the practice of building the AI agent system that lives around your core and supports everything you make, designed around human attention as the scarce resource.
Bearings · four principles
How I read the ground.
01
The MQL is dead.
Pipeline and revenue are the only marketing numbers a board should trust.
02
AEO over SEO.
Buyers ask AI engines now. Be the answer, not the tenth blue link.
03
AI is an amplifier, not a replacer.
The team gets the bigger ideas. The fleet does the busywork.
04
Revenue or irrelevance.
If it does not produce ROI, it is noise.
Field notes · people I have worked with
What they say.
Aaron operates with a strong strategic orientation and brings structure to complex environments… a strategic, composed, and highly professional marketing leader who brings clarity to complexity and elevates the teams around him.
AMAndrew McLaughlinWebsite Operations, Prophix
His knowledge of all things digital marketing is top-notch and implemented numerous best practices in our organization to improve our digital footprint and help generate quality leads that turned into revenue.
EGEd GlynnSenior GTM Leader, Businessolver
Aaron has redefined what 'team player' means to me as a manager. He focuses on process improvement and has a growth mindset. I would hire Aaron again in a heartbeat.
KLKelsey LaBelleVP of Marketing, DomainTools
Questions people ask me
Ask me something.
Six I get most, answered. The last row is open: type anything and an AI trained on how I work answers from what's on this site.
How do projects work?
Projects run through Valyou Solutions. I take on a small number at a time, and you work with me directly. Three shapes: a pipeline and growth strategy project for a leadership team, a scoped revenue systems build on your demand engine, analytics or automation, or enterprise AI enablement, where your team learns to multiply operations with AI inside your own stack.
What do you actually do?
I find what's stalling pipeline and fix it. I run a fleet of AI agents that turn marketing into a revenue system, with reporting a board can read. The route on this page has one real result from each place I have done it.
What is atmospheric development?
Atmospheric development is the practice of building the AI agent system that lives around your core and supports everything you make, designed around human attention as the scarce resource. The write-up, a six step method for benchmarking AI models on your own work, and the dictionary are at /atmospheric-development/.
How do you use AI?
I run a fleet of agents every day. AI is an amplifier, not a replacer: the team gets the bigger ideas, the fleet does the busywork. What I care about most is using it so people get to do more of the work only people can do.
Why do you do this?
For the ones coming after us. My son, and every kid who inherits what we build now. A better quality of life for everybody, not only the people who came first. Right now the circle is small, a few companies, a few teams. I'm building something larger than me, and this is the start.
What are you into outside work?
Time with my family comes first, the wife and the son. Past that, pretty much everything in my life turns into a passion project. Lately that means building with AI and a small fleet of agents that do the busywork, so I get more time for the good stuff. And yes, some Rocket League and Overwatch when the day is done.
AI trained on how Aaron works
Your turn.
What brought you here today?
Asked by the AI trained on how Aaron works
The summit · golden hour · the sea, and a city on the far shore
The summit · golden hour
Talk to me.
Got a question, an idea, or just want to talk? Send a note and I'll get back to you.
Projects run through Valyou Solutions, and you work with me directly.